During the lockdown, we've been forced to break old habits and develop new ones. Are you making your business part of the new ones?
According to a 2009 study published in the European Journal of Social Psychology, it takes anywhere from 18 to 254 days to form a new habit. On average it takes 66 days. By the time we start relaxing the current physical distancing, it’ll be around that 60-day mark. We've had to break with old habits and form new ones. Some of them will be bad habits while others will be good or better habits than before, such as hand washing.
Some businesses have chosen to shut down while many are trying to make a go of it. Especially hard hit is any business that relies on in-person customers. For the ones that have stayed open, how have you modified what you offer or what you do to survive?
I was watching an industry webinar the other day, I won’t tell you which one, and the marketing person on the panel said they shouldn’t be doing anything with their websites. That’s an old habit way of thinking. These industries’ websites have never been very useful. Some of the businesses in this industry never change them once put up. There are many third-party services that helped them get the word out but have failed them during this first wave of the pandemic.
Businesses, especially smaller businesses, have to take ownership of their presence online.
I’m going to be doing a series of videos that will help with this list. I’ll update this post with a link when I start posting. You can also sign up below to get notified when I post something new. Let me know what challenges you have been facing these last few weeks.