It’s one thing to have a good looking site. You may also think you have all the information that anyone could need on it. But does it meet your business goals? Does it meet your user goals? Can anybody do anything on it?
With a UX Audit we review the interface, the business goals, the user goals, any existing data such as Google Analytics, we conduct stakeholder interviews, user interviews, alignment diagram, and in some cases do some field studies.
Basically we are trying to find out why it isn’t working, what people want from it and where to go from here.
Report on findings and recommendations