Discovery and Strategy take what we’ve learned from the audit and go deeper into your business and how the pieces fit together to make your digital work for you.
In discovery we review the business goals, user goals, and what has come out of the stakeholder and user interviews. We’ll also take a look at your competition to see what they are doing. Of course we’ll also take a look at the existing analytics that you have. This sets the stage for a design direction workshop where we’ll put together user personas and their stories.
From there we come up with service blueprint or affinity map or user journey. Whatever happens to work for you business.
Report on direction to take the design in, areas to focus on and measure