Joan needed a new web design but has a busy life of painting, grand kids, traveling and all the other commitments that comes in today's age. She wants to expand her visibility while increasing sales at the same time. We got together and came up with a multiphase project that’s easy for her to update. As part of a major redesign to Joan's website we updated the look, feel and added the basis for future growth. The biggest challenge was the content – Joan’s paintings. We planned a marathon one-day photography session in her studio. Located in the Deacon Edward Taylor House of the Providence Art Club, the walls are a deep neutral to show off her work. To make communication easier, we organized her loyal fans into an e-mail list. Therefore, we're setting the stage for future social media interactions.